Any Lucky Day recently released a promotional ebook listing contest websites. The idea behind the promotion seems to be two-fold: pick up some quality links to Any Lucky Day’s site referring to contest listings as well as to bring readers interested in contests to the site itself. The ebook definitely hits the target market.

However, there are a few mechanical issues that I spotted within the ebook: some basic repairs could make it just a bit easier for readers to use.

The Content

Right off the bat, I had some issues with the ebook’s title. To be absolutely honest, I don’t know what the title is. It could be “Any Lucky Day” — although I think it’s worthwhile to differentiate between different information products and I assumed the ebook and the website would have different titles. It could be “The Comprehensive List of 101 Contest Websites.” It could be some combination of the two. It just isn’t clear.

Beyond that little question, I feel that the content of Any Lucky Day’s ebook really fits its target market. There is an introduction and then a list of the 101 contest websites. The copy in the introduction could be tightened up a bit — the shift from referring to the writer as ‘I’ and then ‘they’ needs to be standardized — but the content doesn’t get in the way of readers who are just interested in visiting those 101 websites and registering for contests.

The Design

You’ll find that the design of this ebook is on the simple side, mirroring the content. It does make for a cohesive whole — and it ties in well with the Any Lucky Day website. The logo appears just a bit blurry: it seems to be the same image that is used as the site’s banner.

The fact that all the URLs are live in this ebook is a major plus. I think it’s an absolute necessity for any link in a website or document you’re planning to distribute online to be live: any reader is going to expect to be able to just click links and you’re going to lose eyeballs very quickly if a reader has to cut and paste.

Download the Ebook

You can download this ebook for free from Any Lucky Day’s website. The download link is at the bottom of the page, sandwiched between two ads. It might be worth at least knocking the font size up a notch in this sort of layout.