Y Combinator is a venture firm that specializes in early stage startups, usually less than $20,000. Its success stories include Reddit and Scribd. The venture firm focuses on tech opportunities for the most part, which makes Y Combinator’s new RFS all the more interesting. They’re looking ‘the Future of Journalism.’

It makes sense: there isn’t a good business model for content production, despite all the companies that aggregate, use and base their own monetization on content from elsewhere. So where is online content production going? How will news sites be funded. It’s a reasonable bet that the answer isn’t advertising — so what is it?

Y Combinator is asking the right question:

What would a content site look like if you started from how to make money—as print media once did—instead of taking a particular form of journalism as a given and treating how to make money from it as an afterthought?