Today is a tough time to be a writing site covering a wide variety of topics — it’s easy to get painted with the same brush as many of the content mills out there. In order to make sure the site can stand out, Suite101 is looking for a new tagline that can help visitors understand the difference between Suite101 and other writing sites.

“We’ve been using ‘The genuine article. Literally’ as our tagline for years. With a recent site redesign we need a new tagline,” said Peter Berger, the CEO of Suite101, said in a press release. “Since we’re a network of great writers we wanted to ask them—and the broader writing world—for suggestions.”

The company is offering $1,000 to any writer who can come up with a new tagline for the site. You do have to be based in North America to enter a tagline, but this could be a great opportunity for a writer with a flair for summing up an entire site’s characteristics in a few words. The second prize for the contest is a Kindle eBook Reader.

Specifically, Suite101 is looking for a tagline that communicates the following:

Quality, Quality, Quality: We take pride in publishing great articles by skilled writers and think this sets us apart from other sites. Where else do you get guidance from a professional editorial team?

Open to All: Even if you don’t think of yourself as a professional journalist—you may have the writing chops we’re looking for. We need to tell experts, aficionados, pros and even students and novice writers: you’re welcome to apply.

Friendly…but Selective: Our doors are open wide but we’re picky too! Help us communicate that we welcome all applicants but only accept stellar writing submissions.

Descriptive: Our name “Suite101” doesn’t scratch the surface of who we are. We need a tagline to help clarify. Are we a writers’ network? An online publisher? A magazine? A content curator?

You have until the end of the day on January 31st to enter your tagline through the form Suite101 is using to collect entries. You can submit up to three entries, each of which must be 40 characters or fewer in length. That includes spaces and punctuation. Finalists will be voted on by Suite101’s community of 8,000 writers during the month of February.