When blogging, it’s considered appropriate to attribute photos, information and just about everything else to wherever you found it. The format can be relatively simple: it should be a link to the source website, preferably the specific page where you found the media in question. If it’s a website that includes content from many users, [...]

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Magazines and newspapers have always made a point of checking facts before they publish them. At many big publications, there is an employee who’s sole responsibility is to take every article the publication plans to run and double check the facts. That can include calling sources to confirm quotes, researching statistics and even making sure [...]

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Unless you’re blogging for a very specialized audience — such as on an internal blog limited to members of organization — it’s important to keep the reading level manageable. It’s not a question of how smart your readers are. Instead, it’s a matter of how much time they’re able to devote to your post. Angie [...]

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Rod Holmes, of Chicago Style SEO, relies on the Chicago Manual of Style when it comes to writing blog posts. But there are some gaps between the style that the manual sets forth for print and what bloggers routinely run in to: “Everything from the small (how to format hyperlinks—do you include ending punctuation in [...]

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The term ‘blogger’ doesn’t always automatically lead us to think of professionals, working with a business to communicate with customers and clients. You might come up with an image of someone operating what amounts to an online diary in the hope of making it big. However, the number of businesses operating blogs are booming. These [...]

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Most of us rely on what amounts to a gut feeling to judge whether one blogger is better than another. We’ll often discount bloggers based on not having their own domain, or consider a blogger to be better if he guest blogs on a big name site. But there aren’t a lot of metrics for [...]

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When you’re writing for a website, the odds are pretty good that you’re writing to persuade. Maybe you’re writing copy meant to convince customers to line up with their credit cards. Maybe your publishing blog posts meant to win over new converts to your point of view. Either way, you’re trying to convince each and [...]

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You’ll see a new post every day on many blogs. On some you’ll even find multiple posts per day. On those blogs with a heavy posting schedule, there’s a chance that bloggers are using templates to speed up just how fast they can turn around new posts. Content Templates When it comes to content, there’s [...]

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For many bloggers, one of the biggest issues seems to be time constraints. There’s an expectation that you turn out multiple posts per week — and if you’re writing for multiple blogs, well, you can wind up with a task list a mile long. I should know: I write for half a dozen blogs on [...]

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WordPress. TypePad. Blogger. It’s easy to get into arguments about the best options for blogging, and if you’re starting to explore content management systems for other projects, you probably ought to prepare for a war. Personally, I’m a WordPress aficionado, even to the point of using it as a back end for some sites entirely [...]

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