The idea of handing someone a camera and a stipend and sending them out to record their adventure as a marketing technique has gotten a little closer to home. In May, Ben Southall got the job of doing just that in Queensland, Australia. Last week, Paul Cox got a similar job in Ocean City, Maryland.
The [...]

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If you haven’t been following along, the ‘best job in the world’ is caretaker of Queensland’s Great Barrier Reef. It isn’t really a Park & Rec job, though — the job description requires the caretaker “to explore the islands of the Great Barrier Reef, swim, snorkel, make friends with the locals and generally enjoy the [...]

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Applications can be a big part of a website’s content: I’m not talking about sites whose sole purpose is providing software as a service online. Instead, I’m talking about websites meant to promote a business or sell a product. Just like well written content, a useful application can provide content to help interest a reader.
An [...]

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We put word after word together for the web. Blogs, ebooks, website copy — even status updates are written for a purpose. But the question of that purpose is a little more complicated than you might think at first glimpse.
It’s All About The Money
Saying that we all write for money is a true statement, but [...]

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