I came across this ebook on creating ebooks that are effective marketing tools. Ii’m in the middle of reading it and thought some of you might be interested as well. The Ultimate Guide to Creating eBooks – The eBook eBook View more documents from Joe Pulizzi.

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This week was a pretty interesting one for ebooks. A couple in particular caught my eye: A Marketing Plan Guide for Small-Business Owners: This ebook from Morningstar Multimedia targets readers who might be interested in their services. Recession-Proof Graduate: Just as interesting as this ebook is the story behind it (which you can read as [...]

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I’ve come across a few free ebooks this week that I think are quite valuable, as examples of good ebooks or full of great content — or both. The Truth About Blog Syndication 360i Social Marketing Playbook Creativity on a Dime Lastly, I’d like to point you towards Work At Home Marketing That Doesn’t Suck [...]

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This ebook review is a little different that some of our past reviews, for a very simple reason. How We Got Here: The Complete Idiot’s Guide to the Financial Crisis, Part One is different from many of the ebooks we’ve reviewed recently. For one thing, while the author of this book is Tom Gorman, it’s [...]

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Alex Fayle wrote an ebook, How to Cure Procrastination and Start Being Happy, as an incentive to get readers to sign up for his newsletter. He certainly has the credentials to talk seriously about solving procrastination — among other achievements, Fayle is a past president of Professional Organizers in Canada. But overall, the ebook needs [...]

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It’s important to remember that ebooks go far beyond talking about social media and marketing. The format can be effective in talking about everything under the sun, especially when you can take an informational slant on your material. How to Cut Your Grocery Budget in Half, from Susanne Myers, very clearly targets her audience’s needs. [...]

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Jennifer Mattern, a writer providing services like copywriting, business web content and press releases, released an ebook last fall. The ebook, Press Releases Made Easy, teaches the basics of writing press releases in 20 pages. Its usefulness as a resource ties into Mattern’s business, reinforcing her reputation as a writer able to create content that [...]

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I made a point of noting down free ebooks that I came across last week. Here are a few I thought were especially worth your time: Blood Engines, His Majesty’s Dragon, Settling Accounts: Return Engagements, Red Mars, Assassin’s Apprentice Random House is following on Tor’s successes in offering up the first book in a well-established [...]

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Any Lucky Day recently released a promotional ebook listing contest websites. The idea behind the promotion seems to be two-fold: pick up some quality links to Any Lucky Day’s site referring to contest listings as well as to bring readers interested in contests to the site itself. The ebook definitely hits the target market.

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For this week’s ebook review, I’m going to diverge a little from the standard of picking an ebook to read and then commenting on it. I want to bring to your attention one of the best uses of using ebooks for marketing that I have ever seen: Tor‘s ongoing efforts to giveaway free copies of [...]

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