Today is a tough time to be a writing site covering a wide variety of topics — it’s easy to get painted with the same brush as many of the content mills out there. In order to make sure the site can stand out, Suite101 is looking for a new tagline that can help visitors [...]

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Seth Godin recently wrote a post titled Everyone gets paid on commission. The post started with the following story:
The Washington Post recently laid off a columnist because his blog posts didn’t get enough web traffic.
Of course, in the old days, the newspaper had no real way to tell which columns got read and which ones [...]

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When you’re writing for a website, the odds are pretty good that you’re writing to persuade. Maybe you’re writing copy meant to convince customers to line up with their credit cards. Maybe your publishing blog posts meant to win over new converts to your point of view. Either way, you’re trying to convince each and [...]

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Testing every part of a new website or other project is crucial; finding out where users trip up or get frustrated can provide you with a way to make it more certain that your project will be successful. It’s not just the user interface or the design that needs to be tested, though: even the [...]

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I recently wrote a post pointing to 50 great bloggers for hire. While I did wind up numbering those bloggers, the numbers didn’t mean anything. I didn’t alphabetize them either — no one is going to pick Ann over Xavier for their blog just because of their placement on a list. Instead, they’ll pick whichever [...]

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Two hundred years ago, writers didn’t worry so much about monetization. They did worry about making money, but back before an easy way to license work — or even copyright it — the options for making money on the written word were pretty much limited to finding a publisher willing to take on your work. [...]

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The web runs on copy. Even blogs and news websites have a need for some copy writing — assuming that they plan to make any money whatsoever. I’ve always found it harder to write copy than anything else, especially when you start considering SEO and other factors. I’ve read blogs, ebooks and more to improve [...]

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