One of my clients just asked me to start putting together lists of meta keywords for his websites. You know, keywords that don’t show up for human readers, but that are meant to tell the search engines what your site is about.
The only problem is that meta keywords don’t actually help your search results [...]

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Seth Godin recently wrote a post titled Everyone gets paid on commission. The post started with the following story:
The Washington Post recently laid off a columnist because his blog posts didn’t get enough web traffic.
Of course, in the old days, the newspaper had no real way to tell which columns got read and which ones [...]

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When you’re writing for a website, the odds are pretty good that you’re writing to persuade. Maybe you’re writing copy meant to convince customers to line up with their credit cards. Maybe your publishing blog posts meant to win over new converts to your point of view. Either way, you’re trying to convince each and [...]

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Y Combinator is a venture firm that specializes in early stage startups, usually less than $20,000. Its success stories include Reddit and Scribd. The venture firm focuses on tech opportunities for the most part, which makes Y Combinator’s new RFS all the more interesting. They’re looking ‘the Future of Journalism.’
It makes sense: there isn’t [...]

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I came across this ebook on creating ebooks that are effective marketing tools. Ii’m in the middle of reading it and thought some of you might be interested as well.
The Ultimate Guide to Creating eBooks – The eBook eBook
View more documents from Joe Pulizzi.

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It seems like high school teachers spend a lot of time trying to keep their students off of Facebook, avoiding Wikipedia and generally preparing for careers in the ‘real’ world. But considering how many employers are looking for at least a minimal level of technical literacy these days, it seems crucial to get those same [...]

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You’ll see a new post every day on many blogs. On some you’ll even find multiple posts per day. On those blogs with a heavy posting schedule, there’s a chance that bloggers are using templates to speed up just how fast they can turn around new posts.
Content Templates
When it comes to content, there’s a wide [...]

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This week was a pretty interesting one for ebooks. A couple in particular caught my eye:

A Marketing Plan Guide for Small-Business Owners: This ebook from Morningstar Multimedia targets readers who might be interested in their services.
Recession-Proof Graduate: Just as interesting as this ebook is the story behind it (which you can read as you download [...]

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Online publishing has made it a lot easier for writers to find audiences and paychecks — at least if they’re writing nonfiction. The demand for articles, copy and even blog posts has skyrocketed. But while plenty of people have published their fiction and poetry online, the market for such work has not grown as fast [...]

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The ethics of writing a review online are not what they should be — and they won’t be for quite a while yet. That’s because a good review can lead directly to attention and, hopefully, sales. Even the best-intentioned companies want as many good reviews of their products as possible. They’re willing to do anything [...]

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