I live not too far from DC and I tend to talk to a lot of writers who also specialize in writing for online markets and clients. The combination of that career path and that geographic location means that I’m constantly meeting ex-AOL employees who have been writing online content for well over a decade…sometimes [...]

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Today is a tough time to be a writing site covering a wide variety of topics — it’s easy to get painted with the same brush as many of the content mills out there. In order to make sure the site can stand out, Suite101 is looking for a new tagline that can help visitors [...]

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The term ‘blogger’ doesn’t always automatically lead us to think of professionals, working with a business to communicate with customers and clients. You might come up with an image of someone operating what amounts to an online diary in the hope of making it big. However, the number of businesses operating blogs are booming. These [...]

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Most of us rely on what amounts to a gut feeling to judge whether one blogger is better than another. We’ll often discount bloggers based on not having their own domain, or consider a blogger to be better if he guest blogs on a big name site. But there aren’t a lot of metrics for [...]

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One of my clients just asked me to start putting together lists of meta keywords for his websites. You know, keywords that don’t show up for human readers, but that are meant to tell the search engines what your site is about. The only problem is that meta keywords don’t actually help your search results [...]

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Seth Godin recently wrote a post titled Everyone gets paid on commission. The post started with the following story: The Washington Post recently laid off a columnist because his blog posts didn’t get enough web traffic. Of course, in the old days, the newspaper had no real way to tell which columns got read and [...]

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When you’re writing for a website, the odds are pretty good that you’re writing to persuade. Maybe you’re writing copy meant to convince customers to line up with their credit cards. Maybe your publishing blog posts meant to win over new converts to your point of view. Either way, you’re trying to convince each and [...]

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Y Combinator is a venture firm that specializes in early stage startups, usually less than $20,000. Its success stories include Reddit and Scribd. The venture firm focuses on tech opportunities for the most part, which makes Y Combinator’s new RFS all the more interesting. They’re looking ‘the Future of Journalism.’ It makes sense: there isn’t [...]

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I came across this ebook on creating ebooks that are effective marketing tools. Ii’m in the middle of reading it and thought some of you might be interested as well. The Ultimate Guide to Creating eBooks – The eBook eBook View more documents from Joe Pulizzi.

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It seems like high school teachers spend a lot of time trying to keep their students off of Facebook, avoiding Wikipedia and generally preparing for careers in the ‘real’ world. But considering how many employers are looking for at least a minimal level of technical literacy these days, it seems crucial to get those same [...]

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