You’ll see a new post every day on many blogs. On some you’ll even find multiple posts per day. On those blogs with a heavy posting schedule, there’s a chance that bloggers are using templates to speed up just how fast they can turn around new posts. Content Templates When it comes to content, there’s [...]

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This week was a pretty interesting one for ebooks. A couple in particular caught my eye: A Marketing Plan Guide for Small-Business Owners: This ebook from Morningstar Multimedia targets readers who might be interested in their services. Recession-Proof Graduate: Just as interesting as this ebook is the story behind it (which you can read as [...]

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Online publishing has made it a lot easier for writers to find audiences and paychecks — at least if they’re writing nonfiction. The demand for articles, copy and even blog posts has skyrocketed. But while plenty of people have published their fiction and poetry online, the market for such work has not grown as fast [...]

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The ethics of writing a review online are not what they should be — and they won’t be for quite a while yet. That’s because a good review can lead directly to attention and, hopefully, sales. Even the best-intentioned companies want as many good reviews of their products as possible. They’re willing to do anything [...]

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Testing every part of a new website or other project is crucial; finding out where users trip up or get frustrated can provide you with a way to make it more certain that your project will be successful. It’s not just the user interface or the design that needs to be tested, though: even the [...]

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I have a running argument going with my spell-check: it claims that I should write ‘behavior’ when I’m pretty sure ‘behaviour’ is the correct spelling. The issue is that the spell-check uses American spelling, and I’ve somehow gotten in the habit of using one or two British spellings. I correct myself and go with the [...]

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For many bloggers, one of the biggest issues seems to be time constraints. There’s an expectation that you turn out multiple posts per week — and if you’re writing for multiple blogs, well, you can wind up with a task list a mile long. I should know: I write for half a dozen blogs on [...]

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The idea of handing someone a camera and a stipend and sending them out to record their adventure as a marketing technique has gotten a little closer to home. In May, Ben Southall got the job of doing just that in Queensland, Australia. Last week, Paul Cox got a similar job in Ocean City, Maryland. [...]

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I recently wrote an article for one of my clients about how newspapers are working to keep advertisers interested. Publications are focused on tools to make sure that advertisers can access certain demographics (and therefore keep paying those publications). I’m of the opinion that there’s an equal need to focus on keeping readers interested — [...]

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I’m pretty active on Twitter and I often mention articles I’m working on in my tweets. I even look for sources by posting requests on Twitter. I’ve connected with more than a few PR specialists through the site, too — and I’ve been seeing something that worries me. I’ve gotten more than a few bad [...]

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