The idea of handing someone a camera and a stipend and sending them out to record their adventure as a marketing technique has gotten a little closer to home. In May, Ben Southall got the job of doing just that in Queensland, Australia. Last week, Paul Cox got a similar job in Ocean City, Maryland. [...]

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I recently wrote an article for one of my clients about how newspapers are working to keep advertisers interested. Publications are focused on tools to make sure that advertisers can access certain demographics (and therefore keep paying those publications). I’m of the opinion that there’s an equal need to focus on keeping readers interested — [...]

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I’m pretty active on Twitter and I often mention articles I’m working on in my tweets. I even look for sources by posting requests on Twitter. I’ve connected with more than a few PR specialists through the site, too — and I’ve been seeing something that worries me. I’ve gotten more than a few bad [...]

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I’ve come across a few free ebooks this week that I think are quite valuable, as examples of good ebooks or full of great content — or both. The Truth About Blog Syndication 360i Social Marketing Playbook Creativity on a Dime Lastly, I’d like to point you towards Work At Home Marketing That Doesn’t Suck [...]

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If you write anywhere online, sooner or later someone will ask you to promote a product or service. You may get offered products to review, often with the understanding that the product is yours to keep after your review goes up. It doesn’t seem to matter whether you blog, run an online newsletter or just [...]

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WordPress. TypePad. Blogger. It’s easy to get into arguments about the best options for blogging, and if you’re starting to explore content management systems for other projects, you probably ought to prepare for a war. Personally, I’m a WordPress aficionado, even to the point of using it as a back end for some sites entirely [...]

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Can you scare the pants off of readers in 140 characters or less? Tweet The Meat publishes horror stories through its Twitter feed, along with the occasional weird or speculative pieces. And it’s a paying market — $1.00 per tweet. The Tweet Set-Up Tweet The Meat shares a story-tweet, followed by a secondary tweet including [...]

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If you haven’t been following along, the ‘best job in the world’ is caretaker of Queensland’s Great Barrier Reef. It isn’t really a Park & Rec job, though — the job description requires the caretaker “to explore the islands of the Great Barrier Reef, swim, snorkel, make friends with the locals and generally enjoy the [...]

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Applications can be a big part of a website’s content: I’m not talking about sites whose sole purpose is providing software as a service online. Instead, I’m talking about websites meant to promote a business or sell a product. Just like well written content, a useful application can provide content to help interest a reader. [...]

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This ebook review is a little different that some of our past reviews, for a very simple reason. How We Got Here: The Complete Idiot’s Guide to the Financial Crisis, Part One is different from many of the ebooks we’ve reviewed recently. For one thing, while the author of this book is Tom Gorman, it’s [...]

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